Generation Z – little interest in sport on TV

A very exciting article by the Sportschau based on a survey by the Institut für Generationenforschung in Augsburg.

Somehow the trend towards short, video clip-like sequences is nothing new. Nevertheless, it is striking to read it again in black and white.

I am very curious to see how our society will develop in the next few years and whether there will perhaps be a countermovement. In any case, the providers are obliged to find solutions and adapt their business models to user behaviour.

https://www.sportschau.de/mehr-sport/jugend-generationen-studie-100.html